So you may be asking yourself, what is Second Life? Second Life is a three-dimensional virtual community created entirely by its membership. Members assume an identity and take up residence in the environment, creating a customized avatar or personage to represent themselves. The avatar moves about in the virtual world using mouse control and intuitive keyboard buttons.
Yesterday I had the pleasure of speaking with a developer / creator & he showed me a project he is launching using Second Life for Virtual Meeting space. Second Life is a whole other digital community where business owners make money every day!
Second Life, the virtual reality site, is reaching out to a new audience: businesses. Second Life is seeing an uptick in traffic for business meetings, conference calls and classes — and that’s welcome news for a site that has long struggled to retain users.
How much of your traffic is business and education users? Our estimate is it’s in the 15 to 20 percent range right now of overall usage. But it’s very hard to say because the world is this very open environment and it’s difficult for us to survey it. Second Life right now is just a little under a million hours of use per day and a little bit more than 200,000 different people using it. When we talk about those percentages, I guess that means tens of thousands of people using it for business and education.
Which companies are using it? IBM and Cisco are both heavy users or virtual worlds, and specifically Second Life. IBM in particular has been a real innovation leader, using Second Life aggressively for a couple of years now. On the order of a thousand people came to a multi day virtual event in which Sam Palmisano, their CEO, spoke from a recreation of the Forbidden City in Beijing. Obviously, with the concern about the ecological impact of business travel today, as well as increasing fuel costs, the savings are very substantial for businesses to have meetings in Second Life.